The ELC White Label Platform gives partners access to a branded environment where they can manage the different parts of their Pay Per Call operation.
Buyers, campaigns, publishers, calls, reporting, contracts, billing, and support can all be managed within the platform. At the same time, your company maintains its own branding and customer-facing experience.
So, once the setup is complete, what can you actually access and manage?
This guide takes a closer look at what partners can do inside the platform.
Still exploring the partnership process? Read our guide on How to Become an ELC White Label Partner for a walkthrough from the initial consultation through setup and launch.
The ELC White Label Platform and Your Business
Your White Label environment reflects your company’s identity.
During setup, you work with ELC to configure elements such as your branding, domain, and customer-facing presentation. This allows clients to interact with your business through an environment that carries your brand.
Once inside, the platform connects that branded experience with the operational side of the business.
From the same environment, you can access areas related to buyers, campaigns, publishers, calls, reporting, contracts, billing, payments, and support.
Managing Campaigns in the ELC White Label Platform
Buyers and campaigns are closely connected inside a Pay Per Call operation.
White Label Partners can add and manage buyers, review their activity, and connect them with the campaigns they are approved to receive.
This keeps buyer management close to the activity it produces. Instead of treating buyer information and campaign performance as separate processes, the platform gives partners a central place to review both.
From there, partners can review available campaigns and request access based on the services they want to offer.
If a specific campaign is not currently available, the partner can submit the requirement to ELC for review.
Availability depends on the campaign itself, including factors such as vertical, geographic coverage, operating hours, buyer requirements, and available supply.
Work With Publishers and Available Supply
Partners can also manage the supply side of their operation.
If you already work with publishers, you can submit them for review. Approved publishers can receive platform access and send calls into the campaigns available to them.
At the same time, you can work with call supply available through ELC, depending on the campaign and current availability.
This gives partners the flexibility to develop their own publisher relationships while also working with supply available through the partnership.
Review Individual Calls in Context
Call volume tells you how much activity occurred. To understand that activity, you need the information behind each call.
The platform allows partners to review call-level details such as:
- Campaign
- Buyer
- Publisher
- Call status
- Duration
- Recording
- Billability
- Sale value
- Wholesale cost
- Profit
As a result, each call can be reviewed in the context of the business activity around it.
Instead of seeing only that a campaign received a call, you can review where it came from, where it was routed, how it was classified, and the financial information associated with it.
For more information about how qualifying calls are evaluated, review the ELC Billable Call Guidelines.
See Performance Across the Operation
Individual calls provide detail. Reporting provides the broader view.
The reporting environment brings together metrics such as:
Total Calls • Billable Calls • Non-Billable Calls • Billable Rate • Revenue • Publisher Cost • Profit • RPC
From there, partners can review performance across campaigns, buyers, publishers, and phone numbers.
That makes it possible to move beyond call volume and ask more useful questions.
Which campaigns are receiving activity?
What percentage of that activity is billable?
How are different buyers performing?
Is revenue keeping pace with cost?
Where is the operation generating margin?
These views help partners understand what is happening across the operation and identify areas that may require a closer look.
Understand the Economics Behind Each Campaign
Campaign management also includes the financial relationship between the underlying call cost and the price offered to a buyer.
Under the ELC White Label structure, partners can work with wholesale call pricing and set their own retail prices.
In practice, the difference between the wholesale cost and selling price creates gross margin before the partner’s own operating expenses.
A simplified view looks like this:
Wholesale / Floor Price → Buyer Price → Gross Margin
This gives partners visibility into the economics associated with their campaigns alongside delivery and call performance.
It is important to review pricing together with the applicable campaign terms. Supply, pricing, qualification criteria, and availability can vary by campaign.
Manage the Business Around the Calls
Running a Pay Per Call operation involves activity beyond campaign delivery.
For that reason, the White Label environment includes additional tools that help partners manage the commercial and administrative side of the business.
Contracts and Verification
Partners can manage contract activity and review relevant signing and verification information.
This keeps important account documentation connected to the broader operation rather than separated across unrelated systems.
Billing and Payments
The platform includes areas related to billing, payments, payouts, and financial activity.
These tools connect the commercial side of the relationship with the activity taking place across buyers, campaigns, and publishers.
Customers and Sales
Partners also have access to business tools related to areas such as customers, invoices, estimates, commissions, sales activity, services, and projects.
The way these tools are used will depend on the partner’s business model and the services they choose to offer.
Additional Business Tools
The platform also includes tools that can support other areas of a partner’s operation.
Depending on the applicable setup and services, partners may have access to areas such as:
- Lead Intelligence
- Forms
- Affiliates
- Sales Tools
- API Documentation
- Training Resources
These tools sit alongside the core Pay Per Call environment and can support different workflows as the partner’s operation develops.
For example, Lead Intelligence includes capabilities related to lead enrichment, audiences, intent data, and lead management.
However, not every partner needs to use every available tool. The relevant setup depends on how the business operates and which services it plans to manage through the platform.
Keep Support Connected to the Platform
Campaign and account questions can continue after launch.
The platform includes a support ticket system where users can submit and follow requests related to areas such as campaign questions, billing concerns, and technical issues.
Requests can move through statuses such as:
Open → In Progress → Waiting on You → Resolved → Closed
In addition, White Label Partners work with ELC’s account support and supporting infrastructure for applicable partnership and campaign needs.
The partner remains responsible for its own client relationships and agreements, while ELC provides the underlying platform and partnership support.
One Environment for a Connected Operation
A White Label Partner may review buyer activity, check a call recording, manage a publisher, compare campaign performance, review a contract, and follow a support request during the same day.
Although those tasks serve different purposes, they belong to the same operation.
The ELC White Label platform brings those areas together within an environment configured around the partner’s business.
The partner manages its brand, clients, and commercial relationships while using the platform and supporting infrastructure behind its Pay Per Call offering.
For businesses evaluating White Label, understanding what happens after setup is important. The platform is where the partnership becomes part of the day-to-day operation.
Ready to Explore the ELC White Label Program?
If you want to offer Pay Per Call under your own brand, visit the ELC White Label Partners page to learn more about the program and book a consultation with our team.
