EXCLUSIVE LIVE CALLS

PAY-PER-CALL BILLING POLICY

Effective Date: 5/06/2026

This Pay-Per-Call Billing Policy (“Policy”) governs the qualification, billing, reporting, and dispute procedures for inbound calls delivered by Exclusive Live Calls (“Provider”) to its clients (“Client”).

By purchasing calls from Provider, Client agrees to the terms contained herein.

1. PURPOSE

Provider delivers exclusive inbound consumer calls generated through its marketing network and technology platform.

The Client acknowledges that Provider is responsible for delivering qualified consumer opportunities and not guaranteeing appointments, sales, contracts, revenue, or customer acquisition.

Consumer intent and qualification shall take precedence over call duration when determining whether a call is billable.

2. DEFINITION OF A BILLABLE CALL

A Billable Call is an inbound call delivered by Provider that demonstrates genuine consumer interest, need, or intent relating to the products or services specified within the Client’s campaign settings.

A call may be deemed billable based upon:

• Call duration
• Consumer intent
• Campaign qualification criteria
• Call recordings
• Call transcripts
• Artificial intelligence analysis
• Quality assurance review
• Geographic qualification
• Service qualification

Provider reserves the right to utilize one or more of these factors when determining billability.

3. BUFFER TIME REQUIREMENTS

Each campaign shall have a designated Buffer Time established before campaign launch.

Buffer Time may be:

• 60 Seconds
• 90 Seconds
• 120 Seconds
• Any custom duration agreed upon in writing

Calls exceeding the Buffer Time shall generally be considered billable unless otherwise excluded by this Policy.

The Buffer Time serves only as a guideline and shall not be the sole determining factor in call qualification.

4. INTENT-BASED QUALIFICATION

Consumer intent supersedes call duration.

A call may be considered billable even if it does not reach the campaign’s Buffer Time when the caller demonstrates genuine interest in obtaining products or services offered by the Client.

Examples of qualifying intent include, but are not limited to:

• Requesting a quote
• Requesting an estimate
• Requesting pricing information
• Requesting service availability
• Requesting an appointment
• Requesting a consultation
• Requesting a callback
• Discussing project requirements
• Providing contact information
• Confirming service area coverage
• Requesting emergency assistance
• Seeking information regarding services offered

When qualifying intent is established, the call may be billed regardless of duration.

5. AI-POWERED QUALIFICATION

Provider utilizes proprietary artificial intelligence technology, call recordings, transcripts, and quality assurance review to determine lead quality and call qualification.

Qualification factors may include:

• Caller intent
• Relevance to campaign requirements
• Consumer engagement
• Service inquiry details
• Geographic eligibility
• Lead quality indicators
• Appointment or estimate requests

Client agrees that AI analysis, call transcripts, call recordings, and quality assurance review may be used as evidence in determining billability.

6. QUALIFIED INTENT OVERRIDES OUTCOME

A call shall be considered billable when qualifying consumer intent is established regardless of the final outcome of the interaction.

Provider is responsible for delivering qualified opportunities and not responsible for:

• Sales results
• Revenue generated
• Appointment bookings
• Contract execution
• Customer conversion

A qualified call may remain billable even if:

• The Client declines the lead
• The Client is unavailable
• The Client fails to answer
• The Client misses the call
• The Client transfers the caller
• The Client routes the call elsewhere
• The Client determines the lead is not profitable
• The Client cannot service the request
• The caller declines pricing
• The caller does not purchase services
• The call results only in a callback request

If qualifying intent is present, the call shall remain billable.

7. TRANSFERS, CALLBACKS, AND INTERNAL ROUTING

A call shall remain billable when a caller demonstrates qualifying intent but is:

• Transferred internally
• Routed to another department
• Routed to another office
• Assigned to another representative
• Scheduled for a callback
• Directed to a specialist

Example:

A moving company receives a call and asks whether the move is local or interstate.

The caller indicates the move is local.

The representative advises that a local moving specialist will contact the caller and ends the call.

Because the caller demonstrated intent and qualified for the service category, the call shall be billable regardless of call duration.

8. VOICEMAIL QUALIFICATION

A voicemail may be considered billable when the caller leaves a message demonstrating qualifying intent.

Examples include:

• Requesting a quote
• Requesting an estimate
• Requesting service
• Requesting a callback
• Providing contact information
• Describing a project or service need

Examples of billable voicemails:

“Hi, I need a moving company for next month. Please call me back at 555-123-4567.”

“I need an emergency locksmith. Please call me as soon as possible.”

Voicemails that demonstrate qualifying intent may be billed regardless of duration.

A voicemail shall not become non-billable solely because the Client failed to answer the call.

9. UNANSWERED CALLS

Calls delivered to the Client shall not automatically become non-billable because:

• The Client failed to answer
• The Client’s staff failed to answer
• The Client’s phone system malfunctioned
• The Client’s voicemail answered
• The Client was unavailable
• The Client was closed
• The Client failed to return the call

If Provider successfully delivers the call to the Client’s designated telephone number and the caller demonstrates qualifying intent, the call may be deemed billable.

10. GEOGRAPHIC AND SERVICE QUALIFICATION

Calls shall be considered billable when the caller seeks services that fall within the campaign’s approved:

• Geographic areas
• Service categories
• Service types

Subsequent business decisions by the Client shall not affect qualification.

11. DUPLICATE CALLS

To ensure fair billing practices, duplicate calls regarding the same inquiry shall not be billed more than once within fourteen (14) calendar days.

A call may be classified as a duplicate and non-billable when:

• The caller’s phone number matches a previously delivered lead;
• The inquiry relates to the same project, service request, estimate, move, repair, or transaction; and
• The duplicate call occurs within fourteen (14) days of the original billable call.

The following shall not be considered duplicates:

• Different projects
• Different service requests
• Different properties
• Different locations
• Different individuals
• Different businesses
• New opportunities occurring after fourteen (14) days

Provider may use caller ID, recordings, transcripts, AI analysis, and campaign data to determine duplicate status.

12. NON-BILLABLE CALLS

Calls generally considered non-billable include:

• Wrong numbers
• Spam calls
• Robocalls
• Telemarketing solicitations
• Automated dialers
• Internal test calls
• Fraudulent calls
• Calls outside approved service categories
• Calls outside approved geographic areas
• Calls where no meaningful interaction occurs and no intent can be established

Provider reserves the right to review each call individually.

13. FRAUD PREVENTION

Provider actively monitors all campaigns for invalid traffic and fraud.

Calls generated through any of the following may be rejected:

• Artificial traffic
• Automated systems
• Incentivized callers
• Call manipulation
• Caller ID spoofing
• Fraudulent lead generation practices

Provider’s fraud determination shall be final.

14. CALL RECORDING AND MONITORING

Client acknowledges that calls may be:

• Recorded
• Monitored
• Transcribed
• Analyzed

For purposes including:

• Billing verification
• Quality assurance
• Compliance
• Lead qualification
• Fraud prevention
• Training

Such records may be used to resolve disputes.

15. REPORTING

Provider may provide reporting that includes:

• Caller ID
• Call duration
• Date and time
• Recordings
• Transcripts
• AI qualification status
• Campaign source information

Provider’s reporting shall serve as the official billing record.

16. BILLING DISPUTES

Any dispute regarding billable calls must be submitted in writing within seven (7) calendar days of invoice issuance.

Disputes must include:

• Call date
• Call time
• Caller phone number
• Reason for dispute
• Supporting documentation, if any

Provider shall review the disputed call using:

• Call recordings
• Call transcripts
• AI analysis
• Quality assurance findings
• Campaign qualification criteria

Calls not disputed within seven (7) calendar days shall be deemed accepted and billable.

17. FINAL DETERMINATION

Provider shall have final authority regarding call qualification and billability based upon:

• Campaign criteria
• Call recordings
• Call transcripts
• AI analysis
• Quality assurance review
• Fraud prevention findings
• This Billing Policy

By purchasing calls from Exclusive Live Calls, the Client acknowledges and agrees that billable calls are determined by consumer intent, campaign qualification criteria, and Provider’s review processes, and not solely by call duration or sales outcome.