Looking to become a White Label partner and offer Pay Per Call under your own brand? Exclusive Live Calls provides the platform, tracking, call supply, and account support to help you build that offering.
Before launching, both sides need to understand who you serve, what your clients need, and how the partnership will operate.
Branding, campaign requirements, pricing, reporting, and client management all shape the service you bring to market.
At Exclusive Live Calls, we start by discussing your business and reviewing the details together. Once we agree on the terms, we complete the documentation and coordinate your setup.
This guide explains the process, from your first consultation to preparing your branded platform and initial campaigns.
Step 1: Visit the White Label Partners Page
Start with the Exclusive Live Calls White Label Partners page.
You can also find it through our website navigation:
Partners → White Label Partners
The page explains how ELC supports businesses that want to offer call generation services without building the infrastructure themselves.
In addition, our White Label program includes a branded platform, multi-vertical call supply, dedicated account support, and revenue reporting.
White Label Partners page with the “Book a Free Consultation” button.
We work with partner types including:
- Marketing agencies
- Affiliate networks
- Call centers
- SaaS platforms
- Regional resellers
- Enterprise partners
Your business model helps determine how we approach the partnership. For example, an agency adding calls to an existing service may need a different setup from a network developing its own branded marketplace.
Step 2: Book a Call to Become a White Label Partner
You have two ways to get started.
First, select “Book a Free Consultation” to schedule a conversation directly with our team.
Alternatively, complete the application form on the page. An ELC specialist will contact you to discuss your business and partnership goals.
Choose whichever option works best for you. You don’t need to complete both.
What to Include in Your Application
If you choose to apply, the form asks for:
- Full name
- Company name
- Email address
- Phone number
- Primary service
- Whether you answer calls live during business hours
- City and state you service
- Estimated weekly budget
After entering your information, complete the required fields, verify the reCAPTCHA, and select “Apply Now.”
ELC White Label partner application form with business details and the “Apply Now” button.
The application gives our team an initial overview. During the consultation, however, you can explain your business in more detail, including whether you serve multiple clients, industries, or locations.
Make Yourself Easy to Reach
Use an email address and phone number that you actively monitor.
If another person on your team handles commercial decisions or platform setup, consider including them in the consultation.
That way, having the right people involved helps us address business and operational questions during the same conversation.
Step 3: Discuss Your Business and Partnership Goals
The consultation focuses on what you want to offer and who you intend to serve.
During the conversation, our specialist will discuss your existing business, prospective clients, and plans for introducing Pay Per Call under your brand.
Be prepared to cover:
- Your current services and client base
- The industries you want to support
- Target locations and geographic coverage
- Whether you already have buyers
- Expected call demand and buyer availability
- Branding and platform requirements
- Budget and intended launch plans
Together, these details help us assess the fit between your business goals, campaign needs, and the services ELC can support.
What to Prepare Before the Call
You don’t need a finished business plan to start the conversation. However, a specific use case makes the discussion more useful.
For example:
“We work with roofing companies in three states and want to offer inbound calls alongside our existing marketing services.”
That gives our team a starting point for discussing coverage, buyer requirements, platform setup, and commercial terms.
If you already have interested clients, bring their main requirements. In particular, knowing which services they offer, where they operate, and when they can answer calls helps us discuss a practical initial campaign.
Step 4: Review the Platform and Included Support
During the consultation, our team will explain how the White Label platform supports your offering.
ELC provides infrastructure that includes:
- A custom branded login portal
- A partner-branded dashboard
- Buyer and campaign management tools
- Call tracking and routing
- Reporting tools
- Billing integration
- Publisher network access
- A marketing services marketplace
We also discuss your domain, branding, and customer-facing experience so the setup reflects your business identity.
Beyond the platform itself, the partnership includes supporting infrastructure such as phone tracking, phone numbers, routing, and reporting. Our team will explain the scope of those services and any charges that apply to your chosen offering.
Infrastructure access and call purchases are separate considerations. Therefore, make sure you understand what the partnership includes and how ELC charges for the calls or additional services you use.
Understand Who Handles What
When you sell under your own brand, clients look to your business for answers.
Before launch, discuss how your team and ELC will coordinate:
- New campaign requirements
- Changes to coverage or operating hours
- Reporting questions
- Call quality reviews
- Billing questions
- Client requests and account updates
ELC provides the underlying platform and partnership support. Meanwhile, you operate your own business and manage your client relationships and agreements.
As a result, a clear division of responsibilities helps your team respond accurately and route questions to the right person.
Step 5: Confirm Pricing and Commercial Terms
Once we understand the proposed offering, we review the commercial terms of the partnership.
This discussion covers the applicable onboarding and access fee, pricing model, payment arrangements, included services, and any additional services you plan to offer.
Under the wholesale structure described in the ELC White Label Partnership Agreement, partners receive wholesale call pricing and set their own retail prices.
As a result, the difference between your wholesale cost and selling price provides a gross margin. However, your business must also account for its own operating costs when assessing profitability.
Before agreeing on terms, make sure you understand:
- What the onboarding fee covers
- How call pricing applies to your intended campaigns
- Which additional services carry separate charges
- How payments and reporting work
- What responsibilities your business retains
From there, use this discussion to establish a pricing approach that fits both your costs and the service you plan to provide.
Agree on the Campaign Before Quoting the Client
A price per call needs a clear definition of what qualifies as a billable opportunity.
Before presenting an offer, confirm the relevant service categories, geographic coverage, operating hours, qualification criteria, and initial volume expectations.
Next, review the applicable ELC Billable Call Guidelines alongside the campaign terms. These guidelines explain how ELC evaluates consumer intent, qualification, and call duration.
Also, discuss availability before making volume commitments to clients. Call supply can vary by service, location, schedule, and campaign requirements.
Ultimately, your initial offer should reflect what both sides have agreed to deliver.
Step 6: Complete the Documents to Become a White Label Partner
If both sides agree to move forward, ELC will provide the applicable:
White Label Partnership Agreement • IO (Insertion Order)
The Partnership Agreement establishes the terms of the relationship, including access, fees, responsibilities, and partnership conditions.
Meanwhile, the IO documents the applicable commercial and campaign terms.
Before signing, review both documents and confirm that they reflect your discussions with the ELC team.
At this point, you should understand what ELC provides, what your business pays for, and what each side will manage.
Our team will also guide you through the applicable onboarding, payment authorization, and verification requirements.
Once you complete the Agreement, IO, and agreed onboarding requirements, you can begin working with ELC.
Step 7: Coordinate Your Branded Platform and Campaign Setup
Next, we coordinate the setup outlined in your partnership.
At this stage, we bring together your business branding, platform configuration, and initial campaign requirements.
Work with the ELC team to confirm the relevant brand assets, domain details, and customer-facing presentation.
You should also understand how to:
- Access your partner dashboard
- Use the relevant management tools
- Review call activity and reports
- Communicate campaign updates
- Contact your ELC support team
Before introducing the platform to clients, walk through the parts of the service they will use and the information your team will need to explain.
For example, if a client asks why a call qualified or how to update coverage, your team should know where to find the relevant information and how to request assistance.
Step 8: Launch and Review Your Initial Campaigns
Once you and the ELC team confirm the setup, you can move forward with the initial campaigns.
As calls begin flowing, review delivery, qualification, buyer availability, and client feedback.
Then, compare the activity against the requirements you agreed before launch. This gives both sides a basis for identifying issues and discussing adjustments.
For example, early reviews may reveal that a buyer needs different operating hours, narrower coverage, or a more manageable call volume.
In that case, discuss those findings with your ELC contact before expanding the campaign. Actual delivery and buyer capacity should guide decisions about scale.
Finally, keep expectations aligned with actual campaign performance. ELC does not guarantee call volume, revenue, or profitability. Instead, your team should build client expectations around the agreed terms and the performance you can observe.
The ELC White Label Process at a Glance
CONNECT → DISCUSS → AGREE → SIGN → SET UP → LAUNCH
Connect
Book a consultation or submit your application for an ELC specialist to contact you.
Discuss
Next, explain your business, target clients, services, coverage, and branding needs.
Agree
Then, review pricing, responsibilities, platform scope, and initial campaign requirements.
Sign
Once the terms are clear, complete the Partnership Agreement, IO, and applicable onboarding requirements.
Set Up
From there, coordinate your branded platform and campaign configuration with ELC.
Launch
Finally, begin working together and use reporting and client feedback to review delivery.
Before You Launch: A White Label Partner Checklist
Before introducing the offering to clients, confirm the following:
First, define your business model and target clients with the ELC team.
Make sure the partnership scope covers the platform, infrastructure, and support you need.
Next, confirm the agreed fees, pricing, and payment terms.
Then, sign the Partnership Agreement and IO.
Complete all applicable onboarding requirements.
At this stage, review your branding and platform setup to ensure they reflect the agreed scope.
Also, set clear campaign criteria, including coverage, operating hours, and initial volume expectations.
Prepare your team to review reports and raise questions when needed.
Finally, know your ELC point of contact for campaign coordination.
Once these elements are in place, your team will be better prepared to answer client questions before and after launch.
Ready to Become a White Label Partner?
Start by telling us who you serve and how you want to offer Pay Per Call.
Then, visit our White Label Partners page to book a consultation directly or complete the application. An ELC specialist will discuss your business, explain the partnership, and walk you through the next steps.
