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ROI CALCULATOR

See What Qualified Calls
Could Be Worth to You.

Use your actual business numbers to estimate customer acquisition cost, revenue, profit, break-even point, and potential ROI from qualified inbound calls.

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LIVE ROI PREVIEW

Turn Call Spend Into
Measurable Growth.

See projected customers, acquisition cost, profit, break-even rate, and 12-month revenue potential — all from your own assumptions.

ROI

245%

NEW CUSTOMERS

32 / mo

Your numbers. Your scenario. Your projection.

HOW TO USE IT

From Assumptions to a Smarter Call Strategy.

01

Set Your Inputs

Choose the service and enter assumptions that reflect your actual sales economics.

02

Find Break-Even

Compare your close rate with the estimated minimum needed to cover call acquisition cost.

03

Evaluate Profitability

Review CAC, gross profit, net contribution, ROAS, and maximum affordable call cost.

04

Plan the Next Step

Use the monthly and 12-month projection to decide what call volume makes sense to test.

CALCULATE YOUR POTENTIAL

Build a Scenario Around Your Business.

Select a service, choose an estimated call-cost scenario, and adjust your real close rate, customer value, and margin. Results update instantly.

01
CHOOSE YOUR SERVICE

What type of calls do you need?

SELECTED SERVICE HVAC
ELC PUBLISHED RANGE $80 – $120 / call
02
SELECT A CALL-COST ASSUMPTION

Which price should we model?

03
YOUR BUSINESS NUMBERS

Adjust the assumptions.

Example values — replace them with your numbers.

The calculator updates instantly as you change monthly call volume, close rate, average customer revenue, or gross margin.

How many exclusive calls would you like to model?
calls
What percentage of qualified calls become paying customers?
%
Average revenue generated by one new customer.
$
Approximate gross margin before call acquisition cost.
%
MODELED CALL COST Controlled by the service and cost assumption selected above.
$100 / call
LIVE ESTIMATE

Your Call Economics

HVAC
Estimated New Customers / Month
25
Based on your selected call volume and close rate
Estimated Revenue $50,000 Revenue attributed to new customers
Monthly Call Investment $10,000 Total estimated call spend
Cost Per Acquired Customer $400 Estimated acquisition cost per new customer
Net Contribution $10,000 Gross profit minus call spend
ABOVE ESTIMATED BREAK-EVEN Your inputs support a positive contribution.
EST. ROI 100%
PROFITABILITY & ACQUISITION
Gross Profit Before Calls$20,000
Gross Profit Per New Customer$800
Revenue / Spend5.0×
Profit Per Call$100
BREAK-EVEN ANALYSIS
YOUR NUMBERS VS. BREAK-EVEN You are above the estimated break-even close rate.
ABOVE BREAK-EVEN
Your Close Rate 25%
vs.
Break-Even Rate 12.5%
You
0% Break-even 12.5% 80%
WHAT WOULD MAKE THIS WORK?
Break-Even Customers 13
Break-Even Customer Revenue $1,000
Max Affordable Call Cost $200
Call Cost Modeled $100
12-MONTH PROJECTION If your inputs remain consistent
Annual Calls1,200
New Customers300
Revenue$600K
Net Contribution$120K
↗
YOUR ROI SNAPSHOT

Talk With ELC About HVAC →

Estimates are for planning purposes only and are based entirely on the values entered above. Published call-price ranges may vary by market, location, volume, campaign requirements, and availability. Results are not guaranteed.

BUILT FOR BETTER DECISIONS

More Than a Basic ROI Number.

Model the economics behind qualified calls before you scale.

Potential ROI

Estimate return based on call spend, close rate, customer value, and margin.

Break-Even Point

See the close rate and customer value required to cover acquisition cost.

Acquisition Cost

Understand your estimated cost per acquired customer, not just cost per call.

12-Month Potential

Translate monthly performance assumptions into a simple annual projection.

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